{"id":22834,"date":"2023-07-05T19:12:03","date_gmt":"2023-07-05T19:12:03","guid":{"rendered":"https:\/\/ciente.io\/?post_type=podcasts&#038;p=22834"},"modified":"2024-02-29T09:32:37","modified_gmt":"2024-02-29T09:32:37","slug":"techtalk-by-ciente-ep-2","status":"publish","type":"podcasts","link":"https:\/\/ciente.io\/podcasts\/techtalk-by-ciente-ep-2\/","title":{"rendered":"Techtalk by Ciente with Helene Sourdeau from Trintech : EP-2"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<iframe loading=\"lazy\" src=\"https:\/\/podcasters.spotify.com\/pod\/show\/suruchi-bhargava\/embed\/episodes\/Techtalk-by-Ciente-Ep--2-e26j4n6\" height=\"102px\" width=\"400px\" frameborder=\"0\" scrolling=\"no\"><\/iframe>\n\n\n\n<p><\/p>\n\n\n\n<p>B2B customer behavior is not just changing; it&#8217;s revolutionzing the whole industry. In this podcast, Ciente discusses some exciting stuff with&nbsp;Helene Sourdeau (Senior Marketing Manager, Trintech) , such as the significance of humanizing a brand, what&#8217;s trending in Fintech, in-person events, and the top ABM strategies for revenue growth. Tune in now!<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">About the Guest:<\/h4>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><div class=\"wp-block-image\">\n<figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"796\" height=\"1024\" src=\"https:\/\/ciente.io\/wp-content\/uploads\/2023\/07\/Helene-Profile-Picture--796x1024.png\" alt=\"\" class=\"wp-image-22836\" title=\"\" srcset=\"https:\/\/ciente.io\/wp-content\/uploads\/2023\/07\/Helene-Profile-Picture--796x1024.png 796w, https:\/\/ciente.io\/wp-content\/uploads\/2023\/07\/Helene-Profile-Picture--233x300.png 233w, https:\/\/ciente.io\/wp-content\/uploads\/2023\/07\/Helene-Profile-Picture--768x987.png 768w, https:\/\/ciente.io\/wp-content\/uploads\/2023\/07\/Helene-Profile-Picture-.png 840w\" sizes=\"auto, (max-width: 796px) 100vw, 796px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-left author-desi\" style=\"font-size:18px\"><em><strong>Helene Sourdeau<\/strong><\/em><br><span>Senior Marketing Manager<\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\n<p>Multilingual Senior Marketing Manager with strong experience across agencies, sales, international marketing, and integrated media platforms. 14+ years\u2019 experience in marketing and sales, 8+ years\u2019 experience in B2B technology markets in the EMEA region.<\/p>\n\n\n\n<p>Excellent relationship builder, motivational leader and forward-thinker, that focuses on measurable business results for clients and employers.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dive into the revolution of B2B customer behavior in Techtalk by Ciente with Helene Sourdeau. Explore brand humanization, Fintech trends, in-person events, and ABM strategies.<\/p>\n","protected":false},"author":3,"featured_media":22835,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"categories":[162],"tags":[],"class_list":["post-22834","podcasts","type-podcasts","status-publish","has-post-thumbnail","hentry","category-podcasts"],"acf":[],"_links":{"self":[{"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/podcasts\/22834","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/podcasts"}],"about":[{"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/types\/podcasts"}],"author":[{"embeddable":true,"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/comments?post=22834"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/media\/22835"}],"wp:attachment":[{"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/media?parent=22834"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/categories?post=22834"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/tags?post=22834"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}