{"id":24302,"date":"2023-11-27T17:48:17","date_gmt":"2023-11-27T17:48:17","guid":{"rendered":"https:\/\/ciente.io\/?post_type=podcasts&#038;p=24302"},"modified":"2024-02-29T09:33:03","modified_gmt":"2024-02-29T09:33:03","slug":"techtalk-by-ciente-ep-11","status":"publish","type":"podcasts","link":"https:\/\/ciente.io\/podcasts\/techtalk-by-ciente-ep-11\/","title":{"rendered":"Techtalk by Ciente with Mohamed Helmy from Jellyfish : EP-11"},"content":{"rendered":"\n<iframe loading=\"lazy\" src=\"https:\/\/podcasters.spotify.com\/pod\/show\/suruchi-bhargava\/embed\/episodes\/Techtalk-by-Ciente-Ep--11-e2cfc7b\/a-aalnlqs\" height=\"102px\" width=\"400px\" frameborder=\"0\" scrolling=\"no\"><\/iframe>\n\n\n\n<p>Reporting on marketing performance is often easier said than done. In this podcast with Mohammed Salah Helmy(Media Growth Strategy Director, Jellyfish), we lay out clear KPIs for media activation, the most effective ways to build a first-party audience database, drive relevant brand experiences, and measure what truly matters.<\/p>\n\n\n\n<p>The digital environment can devour anything. But, as marketers and publishers, we need to know how to feed it well. The dusty playbooks have got to go.&nbsp;<\/p>\n\n\n\n<p>Tune in now!<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">About the Guest:<\/h4>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/ciente.io\/wp-content\/uploads\/2023\/11\/linkedin-pic.png\" alt=\"\" class=\"wp-image-24303\" style=\"aspect-ratio:1;width:258px;height:auto\" title=\"\" srcset=\"https:\/\/ciente.io\/wp-content\/uploads\/2023\/11\/linkedin-pic.png 300w, https:\/\/ciente.io\/wp-content\/uploads\/2023\/11\/linkedin-pic-150x150.png 150w, https:\/\/ciente.io\/wp-content\/uploads\/2023\/11\/linkedin-pic-100x100.png 100w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-left author-desi\" style=\"font-size:18px\"><em><strong>Mohamed Helmy<\/strong><\/em><br><span>Media Growth Strategy Director, Jellyfish<\/span><\/p>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\n<p><a href=\"https:\/\/www.linkedin.com\/in\/mohamed-helmy\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Mohamed Salah Helmy<\/a>&nbsp;is a Life lifelong learning Media and growth Strategy Director with over 12 years of experience crafting impactful media and digital strategies that drive business objectives. His expertise spans a diverse range of industries, channels, and markets. Mohamed\u2019s track record is marked by published success stories with Google, Meta, and Amazon, serving as testaments to his clients\u2019 success. His deep understanding of digital transformation, media strategy, and growth tactics, combined with his lifelong learning ambition, positions him as a thought leader in the ever-evolving digital marketing landscape.<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Tune in to Techtalk by Ciente with Mohamed Helmy and discover clear KPIs, audience building, brand experiences, and measuring success in marketing<\/p>\n","protected":false},"author":3,"featured_media":24304,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"categories":[162],"tags":[],"class_list":["post-24302","podcasts","type-podcasts","status-publish","has-post-thumbnail","hentry","category-podcasts"],"acf":[],"_links":{"self":[{"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/podcasts\/24302","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/podcasts"}],"about":[{"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/types\/podcasts"}],"author":[{"embeddable":true,"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/comments?post=24302"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/media\/24304"}],"wp:attachment":[{"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/media?parent=24302"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/categories?post=24302"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/tags?post=24302"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}