{"id":24663,"date":"2024-02-13T12:23:51","date_gmt":"2024-02-13T12:23:51","guid":{"rendered":"https:\/\/ciente.io\/?post_type=podcasts&#038;p=24663"},"modified":"2025-04-03T12:22:33","modified_gmt":"2025-04-03T12:22:33","slug":"techtalk-by-ciente-ep-18","status":"publish","type":"podcasts","link":"https:\/\/ciente.io\/podcasts\/techtalk-by-ciente-ep-18\/","title":{"rendered":"Techtalk by Ciente with Julie Novikova : Ep-18"},"content":{"rendered":"\n<iframe loading=\"lazy\" src=\"https:\/\/podcasters.spotify.com\/pod\/show\/suruchi-bhargava\/embed\/episodes\/Techtalk-by-Ciente-Ep--18-e2fnjg6\/a-aav7cdc\" height=\"102px\" width=\"400px\" frameborder=\"0\" scrolling=\"no\"><\/iframe>\n\n\n\n<p>Marketing has evolved from a primarily email-based approach to a multi-channel, AI-powered, and data-driven system.<\/p>\n\n\n\n<p>How can marketing leaders strike the right balance between innovation and transparency to ensure the long-term success of their <a href=\"https:\/\/ciente.io\/go-to-market-strategies\/\" data-type=\"link\" data-id=\"https:\/\/ciente.io\/go-to-market-strategies\/\">GTM strategy?<\/a><\/p>\n\n\n\n<p>In&nbsp;today&#8217;s Techtalk Julie Novikova,&nbsp;a B2B marketing mentor and executive coach, and&nbsp;Suruchi Bhargava (CMO, Ciente)&nbsp;unwrap modern marketing trends and strategies. This episode is packed with B2B marketing insights around ABM, multi-channel integration, the dynamics of upstream and downstreammarketing, and a customer-centric approach.<\/p>\n\n\n\n<p>Tune in!<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">About the Guest:<\/h4>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"924\" height=\"1024\" src=\"https:\/\/ciente.io\/wp-content\/uploads\/2024\/02\/Julie-Novikova-pic-924x1024.jpg\" alt=\"\" class=\"wp-image-24664\" title=\"\" srcset=\"https:\/\/ciente.io\/wp-content\/uploads\/2024\/02\/Julie-Novikova-pic-924x1024.jpg 924w, https:\/\/ciente.io\/wp-content\/uploads\/2024\/02\/Julie-Novikova-pic-271x300.jpg 271w, https:\/\/ciente.io\/wp-content\/uploads\/2024\/02\/Julie-Novikova-pic-768x852.jpg 768w, https:\/\/ciente.io\/wp-content\/uploads\/2024\/02\/Julie-Novikova-pic.jpg 1076w\" sizes=\"auto, (max-width: 924px) 100vw, 924px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-left author-desi\" style=\"font-size:18px\"><em><strong>Julie Novikova<\/strong><\/em><br><span>Vice President, Field Marketing | Demandgen Leader |Business Coach<\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>Julie is a seasoned B2B marketing leader with over 16 years of managerial experience, stemming from a background in IT, auditing, and private consulting. Her passion lies in driving growth, building high-performing teams, and fostering a culture of resilience. Throughout her career, she has navigated challenges with an unwavering spirit, starting in a PR agency, progressing to an international career in IT, eventually assuming responsibility for a 60+ member-strong EMEA Marketing organization.&nbsp;Today, she has expanded her horizons into coaching and consulting, guided by her steadfast motto: to bring out the best in people, helping them and their organizations flourish.&nbsp;As a mentor, Julie is also present on the ADPList platform, offering her guidance and expertise to those seeking support in their professional journey.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Techtalk by Ciente with Julie Novikova: Unveil modern marketing trends, strategies with insights on ABM and customer-centric approaches from industry expert<\/p>\n","protected":false},"author":3,"featured_media":24665,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"categories":[162],"tags":[],"class_list":["post-24663","podcasts","type-podcasts","status-publish","has-post-thumbnail","hentry","category-podcasts"],"acf":[],"_links":{"self":[{"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/podcasts\/24663","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/podcasts"}],"about":[{"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/types\/podcasts"}],"author":[{"embeddable":true,"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/comments?post=24663"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/media\/24665"}],"wp:attachment":[{"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/media?parent=24663"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/categories?post=24663"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/tags?post=24663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}