{"id":27513,"date":"2024-07-18T08:23:08","date_gmt":"2024-07-18T08:23:08","guid":{"rendered":"https:\/\/ciente.io\/?post_type=podcasts&#038;p=27513"},"modified":"2024-07-18T08:23:12","modified_gmt":"2024-07-18T08:23:12","slug":"techtalk-by-ciente-with-keyur-dhavle-from-merkle-ep-32","status":"publish","type":"podcasts","link":"https:\/\/ciente.io\/podcasts\/techtalk-by-ciente-with-keyur-dhavle-from-merkle-ep-32\/","title":{"rendered":"Techtalk by Ciente with Keyur Dhavle from Merkle : EP-32"},"content":{"rendered":"\n<iframe loading=\"lazy\" src=\"https:\/\/podcasters.spotify.com\/pod\/show\/suruchi-bhargava\/embed\/episodes\/Techtalk-by-Ciente-Ep--32-e2m4u17\/a-abehsng\" height=\"102px\" width=\"400px\" frameborder=\"0\" scrolling=\"no\"><\/iframe>\n\n\n\n<p>Data-driven marketing isn\u2019t just about crunching numbers. More so, it\u2019s about the reframe- how brands show up for their customers.<\/p>\n\n\n\n<p>In this podcast, Keyur (Associate Director &#8211; Data and Analytics Strategy, Merkle) and Suruchi (CMO, Ciente) discuss how brands can measure their impact on the customer, buying propensity to maximize media budgets, and digital maturity to bring down CPAs.<\/p>\n\n\n\n<p>If the data is the engine that fuels our systems, AI is the accelerator.<\/p>\n\n\n\n<p>Tune in now!<\/p>\n\n\n\n<p><strong>About the Guest:<\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"769\" data-id=\"27517\" src=\"https:\/\/ciente.io\/wp-content\/uploads\/2024\/07\/Keyur_1-1024x769.jpg\" alt=\"\" class=\"wp-image-27517\" title=\"\" srcset=\"https:\/\/ciente.io\/wp-content\/uploads\/2024\/07\/Keyur_1-1024x769.jpg 1024w, https:\/\/ciente.io\/wp-content\/uploads\/2024\/07\/Keyur_1-300x225.jpg 300w, https:\/\/ciente.io\/wp-content\/uploads\/2024\/07\/Keyur_1-768x577.jpg 768w, https:\/\/ciente.io\/wp-content\/uploads\/2024\/07\/Keyur_1-1536x1153.jpg 1536w, https:\/\/ciente.io\/wp-content\/uploads\/2024\/07\/Keyur_1-2048x1538.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"has-text-align-left author-desi\" style=\"font-size:18px\"><em><strong>Keyur Dhavle<\/strong><\/em><br><span>Associate Director &#8211; Data Analytics Strategy at Merkle<\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p> Keyur has over eight years of consulting experience in Analytics, MarTech,\u00a0Data Engineering\u00a0 \u00a0and AdTech working across Technology, Travel, Fintech and QSR verticals with\u00a0 clients globally across APAC, EMEA, and AMER regions. <\/p>\n\n\n\n<p> Keyur has conceptualized and developed data products and applications that help deliver incremental business value while\u00a0 redefining analytics &amp; data strategy, featured in &#8217;30 Under 30&#8242; by Campaign MENA.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Data-driven marketing isn\u2019t just about crunching numbers. More so, it\u2019s about the reframe- how brands show up for their customers. In this podcast, Keyur (Associate Director &#8211; Data and Analytics Strategy, Merkle) and Suruchi (CMO, Ciente) discuss how brands can measure their impact on the customer, buying propensity to maximize media budgets, and digital maturity &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/ciente.io\/podcasts\/techtalk-by-ciente-with-keyur-dhavle-from-merkle-ep-32\/\" class=\"more-link\">Read More <span class=\"screen-reader-text\"> &#8220;Techtalk by Ciente with Keyur Dhavle from Merkle : EP-32&#8221;<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":27514,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"categories":[162],"tags":[],"class_list":["post-27513","podcasts","type-podcasts","status-publish","has-post-thumbnail","hentry","category-podcasts"],"acf":[],"_links":{"self":[{"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/podcasts\/27513","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/podcasts"}],"about":[{"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/types\/podcasts"}],"author":[{"embeddable":true,"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/comments?post=27513"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/media\/27514"}],"wp:attachment":[{"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/media?parent=27513"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/categories?post=27513"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/tags?post=27513"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}