{"id":29732,"date":"2024-08-16T13:36:40","date_gmt":"2024-08-16T13:36:40","guid":{"rendered":"https:\/\/ciente.io\/?post_type=podcasts&#038;p=29732"},"modified":"2025-04-30T14:22:57","modified_gmt":"2025-04-30T14:22:57","slug":"techtalk-by-ciente-with-unnati-mehrotra-from-dentsu-creative-ep-34","status":"publish","type":"podcasts","link":"https:\/\/ciente.io\/podcasts\/techtalk-by-ciente-with-unnati-mehrotra-from-dentsu-creative-ep-34\/","title":{"rendered":"Techtalk by Ciente with Unnati Mehrotra from Dentsu Creative : EP-34"},"content":{"rendered":"\r\n<p><iframe loading=\"lazy\" src=\"https:\/\/podcasters.spotify.com\/pod\/show\/suruchi-bhargava\/embed\/episodes\/Techtalk-by-Ciente-Ep--34-e2n8nba\/a-abfvkib\" width=\"400px\" height=\"102px\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\r\n\r\n\r\n\r\n<p>Stories are hardwired in us, so much so that with narrative is how we make sense of the world around us.<\/p>\r\n\r\n\r\n\r\n<p>In this episode, Unnati (Group Head, Dentsu Creative) and Suruchi (CMO, Ciente) discuss how media planning is as much science as it&#8217;s art, why it&#8217;s imperative to pare down ad KPIs, and what&#8217;s behind the uptick in the adoption of Gen AI.<\/p>\r\n\r\n\r\n\r\n<p>Keep pace with the tech evolution. Here&#8217;s the episode.<\/p>\r\n\r\n\r\n\r\n<p><strong>About the Guest:<\/strong><\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis: 33.33%;\">\r\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\r\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"29733\" class=\"wp-image-29733\" src=\"https:\/\/ciente.io\/wp-content\/uploads\/2024\/08\/Unnati-Mehrotra-768x1024.jpg\" alt=\"\" title=\"\" srcset=\"https:\/\/ciente.io\/wp-content\/uploads\/2024\/08\/Unnati-Mehrotra-768x1024.jpg 768w, https:\/\/ciente.io\/wp-content\/uploads\/2024\/08\/Unnati-Mehrotra-225x300.jpg 225w, https:\/\/ciente.io\/wp-content\/uploads\/2024\/08\/Unnati-Mehrotra-1152x1536.jpg 1152w, https:\/\/ciente.io\/wp-content\/uploads\/2024\/08\/Unnati-Mehrotra.jpg 1200w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\r\n<\/figure>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left author-desi\" style=\"font-size: 18px;\"><em><strong>Unnati Mehrotra<\/strong><\/em><br \/>Group Head, Dentsu Creative<\/p>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis: 66.66%;\">\r\n<p>Unnati is passionate about marketing and its impacts on businesses and society. Her experience in the Marketing domain spans over 5 years, with a specialization in the media industry. Unnati has worked with top-notch brands across diverse industrial sectors: TATA Croma, MTR, Gulf Oil, TTK Healthcare, Century Real Estate, and Brigade Group. Her expertise lies in media planning and purchasing, traditional marketing, digital marketing, and brand marketing. She believes in constantly learning and adapting to the emerging trends in this dynamic field. Unnati\u2019s knowledge and skills in media and digital marketing enabled her to help brands grow in the rapidly transforming market.<\/p>\r\n<\/div>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Stories are hardwired in us, so much so that with narrative is how we make sense of the world around us. In this episode, Unnati (Group Head, Dentsu Creative) and Suruchi (CMO, Ciente) discuss how media planning is as much science as it&#8217;s art, why it&#8217;s imperative to pare down ad KPIs, and what&#8217;s behind &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/ciente.io\/podcasts\/techtalk-by-ciente-with-unnati-mehrotra-from-dentsu-creative-ep-34\/\" class=\"more-link\">Read More <span class=\"screen-reader-text\"> &#8220;Techtalk by Ciente with Unnati Mehrotra from Dentsu Creative : EP-34&#8221;<\/span><\/a><\/p>\n","protected":false},"author":14,"featured_media":29734,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"categories":[162],"tags":[],"class_list":["post-29732","podcasts","type-podcasts","status-publish","has-post-thumbnail","hentry","category-podcasts"],"acf":[],"_links":{"self":[{"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/podcasts\/29732","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/podcasts"}],"about":[{"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/types\/podcasts"}],"author":[{"embeddable":true,"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/comments?post=29732"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/media\/29734"}],"wp:attachment":[{"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/media?parent=29732"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/categories?post=29732"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/tags?post=29732"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}