{"id":30453,"date":"2024-10-25T07:10:49","date_gmt":"2024-10-25T07:10:49","guid":{"rendered":"https:\/\/ciente.io\/?post_type=podcasts&#038;p=30453"},"modified":"2024-10-25T07:10:53","modified_gmt":"2024-10-25T07:10:53","slug":"techtalk-by-ciente-with-tom-roach-from-jellyfish-ep-39","status":"publish","type":"podcasts","link":"https:\/\/ciente.io\/podcasts\/techtalk-by-ciente-with-tom-roach-from-jellyfish-ep-39\/","title":{"rendered":"Techtalk by Ciente with Tom Roach  from \u00a0JellyFish : EP-39"},"content":{"rendered":"\n<iframe loading=\"lazy\" src=\"https:\/\/podcasters.spotify.com\/pod\/show\/suruchi-bhargava\/embed\/episodes\/Techtalk-by-Ciente-Ep--39-e2q3f3i\/a-abjj83c\" height=\"102px\" width=\"400px\" frameborder=\"0\" scrolling=\"no\"><\/iframe>\n\n\n\n<p>There\u2019s\u00a0a\u00a0<em>sea change<\/em>\u00a0with the advancements in data and AI. As ad spending continues to be a prominent line item for marketers, AI is reshaping advertising, especially with its predictive capabilities.\u00a0<\/p>\n\n\n\n<p>In this podcast episode, Tom Roach (VP, Brand Strategy at JellyFish) and Suruchi Bhargava (CMO, Ciente) cover\u00a0AI&#8217;s\u00a0role in branding, the economic impact of advertising, mindshare &amp; metrics to measure it, and the very intense brand vs performance debate.<\/p>\n\n\n\n<p>Brands spend on advertising to create memories in\u00a0people\u2019s\u00a0minds. Most people\u00a0aren&#8217;t\u00a0actively buying 24*7, so\u00a0you\u2019re probably out of the market for a\u00a0certain\u00a0thing more than\u00a0you\u2019re\u00a0in it.<\/p>\n\n\n\n<p>The real flex?\u00a0Being at the top of\u00a0people&#8217;s\u00a0minds when they think about your product category.\u00a0If they remember you first,\u00a0you\u2019ve\u00a0already won half the battle.\u00a0<\/p>\n\n\n\n<p>Check it out!<\/p>\n\n\n\n<p><strong>About the Guest:<\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" data-id=\"30454\" src=\"https:\/\/ciente.io\/wp-content\/uploads\/2024\/10\/Tom-Roach-Final-pic-scaled.jpg\" alt=\"\" class=\"wp-image-30454\" title=\"\" srcset=\"https:\/\/ciente.io\/wp-content\/uploads\/2024\/10\/Tom-Roach-Final-pic-scaled.jpg 2560w, https:\/\/ciente.io\/wp-content\/uploads\/2024\/10\/Tom-Roach-Final-pic-300x200.jpg 300w, https:\/\/ciente.io\/wp-content\/uploads\/2024\/10\/Tom-Roach-Final-pic-1024x683.jpg 1024w, https:\/\/ciente.io\/wp-content\/uploads\/2024\/10\/Tom-Roach-Final-pic-768x512.jpg 768w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"has-text-align-left author-desi\" style=\"font-size:18px\"><em><strong>Tom Roach<\/strong><\/em><br><span>VP, Brand Strategy at JellyFish<\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>Tom is a marketing and brand strategist with over two decades of experience in some of the world\u2019s best agencies, including DDB, BBH, Leo Burnett and BBDO, and multiple gold and silver IPA Effectiveness Awards to his name. His columns for Marketing Week and blogs on creative effectiveness are required reading in the industry.<\/p>\n\n\n\n<p>He\u2019s now VP Brand Strategy at new era marketing company Jellyfish, part of the Brandtech Group, where he works across their global client portfolio to deliver more effective digital marketing strategy and execution.<\/p>\n\n\n\n<p>Before moving to Jellyfish, he was Executive Strategy Director and Head of Effectiveness at adam&amp;eveDDB, where he worked alongside \u2018Godfather of Effectiveness\u2019 Les Binet.<\/p>\n\n\n\n<p>He is in demand as a speaker at major marketing industry events, including at SXSW, Cannes Lions, Google Firestarters and the IPA\u2019s Effweek.<br><br><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>There\u2019s\u00a0a\u00a0sea change\u00a0with the advancements in data and AI. As ad spending continues to be a prominent line item for marketers, AI is reshaping advertising, especially with its predictive capabilities.\u00a0 In this podcast episode, Tom Roach (VP, Brand Strategy at JellyFish) and Suruchi Bhargava (CMO, Ciente) cover\u00a0AI&#8217;s\u00a0role in branding, the economic impact of advertising, mindshare &amp; &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/ciente.io\/podcasts\/techtalk-by-ciente-with-tom-roach-from-jellyfish-ep-39\/\" class=\"more-link\">Read More <span class=\"screen-reader-text\"> &#8220;Techtalk by Ciente with Tom Roach  from \u00a0JellyFish : EP-39&#8221;<\/span><\/a><\/p>\n","protected":false},"author":16,"featured_media":30455,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"categories":[162],"tags":[],"class_list":["post-30453","podcasts","type-podcasts","status-publish","has-post-thumbnail","hentry","category-podcasts"],"acf":[],"_links":{"self":[{"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/podcasts\/30453","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/podcasts"}],"about":[{"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/types\/podcasts"}],"author":[{"embeddable":true,"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/comments?post=30453"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/media\/30455"}],"wp:attachment":[{"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/media?parent=30453"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/categories?post=30453"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/tags?post=30453"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}