{"id":30482,"date":"2024-10-30T15:49:23","date_gmt":"2024-10-30T15:49:23","guid":{"rendered":"https:\/\/ciente.io\/?post_type=podcasts&#038;p=30482"},"modified":"2024-10-30T16:03:32","modified_gmt":"2024-10-30T16:03:32","slug":"techtalk-by-ciente-with-moshai-gibbs-from-microsoft-ep-40","status":"publish","type":"podcasts","link":"https:\/\/ciente.io\/podcasts\/techtalk-by-ciente-with-moshai-gibbs-from-microsoft-ep-40\/","title":{"rendered":"Techtalk by Ciente with Mo&#8217;Shai Gibbs from \u00a0Microsoft : EP-40"},"content":{"rendered":"\n<iframe loading=\"lazy\" src=\"https:\/\/podcasters.spotify.com\/pod\/show\/suruchi-bhargava\/embed\/episodes\/Techtalk-by-Ciente-Ep--40-e2qbbc0\/a-abjt0d1\" height=\"102px\" width=\"400px\" frameborder=\"0\" scrolling=\"no\"><\/iframe>\n\n\n\n<p>The best partner marketing programs? They\u2019re never static. Having led marketing at HubSpot and now at Microsoft- in this podcast episode with Ciente&#8217;s CMO Suruchi- Mo&#8217;Shai (Senior Global Lead for Strategic Partner Marketing at Microsoft) talks about the key KPIs like pipeline contribution, partner engagement, customer retention, and sales enablement\u2014but it\u2019s all about how you use the data to tell the right story.<\/p>\n\n\n\n<p>Beyond the numbers, value alignment is everything. If your partner\u2019s culture and goals don\u2019t sync with yours, the partnership falls flat for the customer. And while marketers are laser-focused on performance, branding still holds power\u2014especially in today\u2019s wild, multi-channel customer journeys.<\/p>\n\n\n\n<p>With the AI boom in full swing, Gen AI is set to transform the game, from hyper-personalization to predictive insights. But it\u2019s not just about tech.<\/p>\n\n\n\n<p>Learn how to blend performance with brand to meet customers where they are\u2014 so your brand is top of mind when they\u2019re ready to buy. Enjoy listening!<\/p>\n\n\n\n<p><strong>About the Guest:<\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"328\" height=\"328\" data-id=\"30483\" src=\"https:\/\/ciente.io\/wp-content\/uploads\/2024\/10\/1-2.jpg\" alt=\"\" class=\"wp-image-30483\" title=\"\" srcset=\"https:\/\/ciente.io\/wp-content\/uploads\/2024\/10\/1-2.jpg 328w, https:\/\/ciente.io\/wp-content\/uploads\/2024\/10\/1-2-300x300.jpg 300w, https:\/\/ciente.io\/wp-content\/uploads\/2024\/10\/1-2-150x150.jpg 150w, https:\/\/ciente.io\/wp-content\/uploads\/2024\/10\/1-2-100x100.jpg 100w\" sizes=\"auto, (max-width: 328px) 100vw, 328px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"has-text-align-left author-desi\" style=\"font-size:18px\"><em><strong>Mo&#8217;Shai Gibbs<\/strong><\/em><br><span>Senior Global Lead, Strategic Partner Marketing, Microsoft<\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>Mo&#8217;Shai Gibbs is an award-winning marketer and strategist with over 15 years\u2019 experience in B2B and B2C advertising. She has a proven track record in developing integrated marketing campaigns and problem-solving to generate demand. Early in her career,Mo&#8217;Shai has worked on notable accounts such as Kaiser Permanente, Ghirardelli Chocolates, and Chicken of the Sea. She transitioned into the tech industry, where she led initiatives that resulted in over $20 million in revenue. As a Marketing Lead at Insight Enterprises, she was responsible for leading the team that won the company its first marketing award from Microsoft and helped increase sales by 20% YoY. In her current role as Senior Global Lead, Strategic Partner Marketing Manager leading comarketing efforts with top Global Microsoft partners.Mo&#8217;Shai is passionate, results-driven, and self-motivated, with a BS in Marketing from Cal State and an MBA from Grand Canyon University. She also has served on multiple boards and has a passion for traveling, volunteering, and spending time with family and friends.<br><br><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The best partner marketing programs? They\u2019re never static. Having led marketing at HubSpot and now at Microsoft- in this podcast episode with Ciente&#8217;s CMO Suruchi- Mo&#8217;Shai (Senior Global Lead for Strategic Partner Marketing at Microsoft) talks about the key KPIs like pipeline contribution, partner engagement, customer retention, and sales enablement\u2014but it\u2019s all about how you &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/ciente.io\/podcasts\/techtalk-by-ciente-with-moshai-gibbs-from-microsoft-ep-40\/\" class=\"more-link\">Read More <span class=\"screen-reader-text\"> &#8220;Techtalk by Ciente with Mo&#8217;Shai Gibbs from \u00a0Microsoft : EP-40&#8221;<\/span><\/a><\/p>\n","protected":false},"author":16,"featured_media":30484,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"categories":[162],"tags":[],"class_list":["post-30482","podcasts","type-podcasts","status-publish","has-post-thumbnail","hentry","category-podcasts"],"acf":[],"_links":{"self":[{"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/podcasts\/30482","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/podcasts"}],"about":[{"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/types\/podcasts"}],"author":[{"embeddable":true,"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/comments?post=30482"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/media\/30484"}],"wp:attachment":[{"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/media?parent=30482"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/categories?post=30482"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/tags?post=30482"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}