{"id":30525,"date":"2024-11-05T13:35:22","date_gmt":"2024-11-05T13:35:22","guid":{"rendered":"https:\/\/ciente.io\/?post_type=podcasts&#038;p=30525"},"modified":"2025-04-21T11:11:46","modified_gmt":"2025-04-21T11:11:46","slug":"techtalk-by-ciente-with-madhur-goswami-from-tata-communications-ep-41","status":"publish","type":"podcasts","link":"https:\/\/ciente.io\/podcasts\/techtalk-by-ciente-with-madhur-goswami-from-tata-communications-ep-41\/","title":{"rendered":"Techtalk by Ciente with Madhur Goswami from \u00a0Tata Communications : EP-41"},"content":{"rendered":"\n<iframe loading=\"lazy\" src=\"https:\/\/podcasters.spotify.com\/pod\/show\/suruchi-bhargava\/embed\/episodes\/Techtalk-by-Ciente-Ep--41-e2qj6vd\/a-abk6oo3\" height=\"102px\" width=\"400px\" frameborder=\"0\" scrolling=\"no\"><\/iframe>\n\n\n\n<p>Customer data is coming in hot from all directions\u2014but which sources are actually usable? Which ones need refining before they\u2019re worth anything? Is all of this data flowing into a single system like a CDP? Can you pinpoint information about a particular individual or buying group based on your integrated data source?<\/p>\n\n\n\n<p>Madhur (General Manager, Marketing at Tata Communications) and Suruchi (CMO, Ciente) cover it all in this new TechTalk episode. From developing a strategic marketing program, using ABM power moves to embracing an entrepreneurial vision- this discussion will equip you with a power-packed game plan to lead with impact.<\/p>\n\n\n\n<p>Analyzing the customer journey in depth will help us unearth the moments of truth because they often prove to be the make-or-break experience for the customer. Listen now!<\/p>\n\n\n\n<p><strong>About the Guest:<\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"752\" data-id=\"30526\" src=\"https:\/\/ciente.io\/wp-content\/uploads\/2024\/11\/Madhur-Goswami-white.jpg\" alt=\"\" class=\"wp-image-30526\" title=\"\" srcset=\"https:\/\/ciente.io\/wp-content\/uploads\/2024\/11\/Madhur-Goswami-white.jpg 800w, https:\/\/ciente.io\/wp-content\/uploads\/2024\/11\/Madhur-Goswami-white-300x282.jpg 300w, https:\/\/ciente.io\/wp-content\/uploads\/2024\/11\/Madhur-Goswami-white-768x722.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"has-text-align-left author-desi\" style=\"font-size:18px\"><em><strong>Madhur Goswami<\/strong><\/em><br><span>General Manager, Marketing at Tata Communications<\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>Madhur is a seasoned marketing professional with over 16 years of experience across all facets of marketing, including Product, Content, Digital, Partner and Account-Based Marketing. Currently leading the marketing portfolio for the Connected Solutions portfolio at Tata Communications, Madhur is responsible for generating marketing pipeline, designing the value prop &amp; positioning, and building thought leadership. He has previously worked with companies like Airtel, IBM, and HCL, and his last stint was with CleverTap, as their Head of Product Marketing. Madhur considers himself a lifelong learner and is always open to new learnings &amp; being a mentor\/mentee!<\/p>\n\n\n\n<p>On the personal front, Madhur enjoys photography, cooking and travelling. He has a running list of places to visit in India (that keeps on growing) and was just short of becoming a full-time professional photographer before life kicked in!<br><br><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Customer data is coming in hot from all directions\u2014but which sources are actually usable? Which ones need refining before they\u2019re worth anything? Is all of this data flowing into a single system like a CDP? Can you pinpoint information about a particular individual or buying group based on your integrated data source? Madhur (General Manager, &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/ciente.io\/podcasts\/techtalk-by-ciente-with-madhur-goswami-from-tata-communications-ep-41\/\" class=\"more-link\">Read More <span class=\"screen-reader-text\"> &#8220;Techtalk by Ciente with Madhur Goswami from \u00a0Tata Communications : EP-41&#8221;<\/span><\/a><\/p>\n","protected":false},"author":16,"featured_media":30527,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"categories":[162],"tags":[],"class_list":["post-30525","podcasts","type-podcasts","status-publish","has-post-thumbnail","hentry","category-podcasts"],"acf":[],"_links":{"self":[{"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/podcasts\/30525","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/podcasts"}],"about":[{"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/types\/podcasts"}],"author":[{"embeddable":true,"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/comments?post=30525"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/media\/30527"}],"wp:attachment":[{"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/media?parent=30525"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/categories?post=30525"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/tags?post=30525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}