



{"id":31763,"date":"2024-12-17T07:25:02","date_gmt":"2024-12-17T07:25:02","guid":{"rendered":"https:\/\/ciente.io\/?post_type=podcasts&#038;p=31763"},"modified":"2025-04-22T14:12:02","modified_gmt":"2025-04-22T14:12:02","slug":"techtalk-by-ciente-with-paula-parkes-from-servicenow-ep-44","status":"publish","type":"podcasts","link":"https:\/\/ciente.io\/podcasts\/techtalk-by-ciente-with-paula-parkes-from-servicenow-ep-44\/","title":{"rendered":"Techtalk by Ciente with Paula Parkes from ServiceNow : EP-44"},"content":{"rendered":"\n\n\n\n\n<p>Owing to economic and political disequilibrium and a pandemic that went out of hand, modern consumers have a hard time comprehending who to turn to for credible information.<\/p>\n\n\n\n<p>The currency of business lies in the relationships and connections we cultivate. As brand builders, the onus is on us to honor human connection- said Paula Parkes (Vice President of Marketing, Asia Pacific &amp; Japan at ServiceNow) in this <a href=\"https:\/\/ciente.io\/podcast-marketing\/\" data-type=\"link\" data-id=\"https:\/\/ciente.io\/podcast-marketing\/\">podcast episode <\/a>with Ciente&#8217;s CMO- Suruchi.<\/p>\n\n\n\n<p>The riveting discussion has action-packed takeaways on navigating the crossroads of trust, tech, and innovation. Grab the insights here.<\/p>\n\n\n\n<p><strong>About the Guest:<\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1366\" height=\"2048\" data-id=\"36276\" src=\"https:\/\/ciente.io\/wp-content\/uploads\/2024\/12\/image-8-1-scaled.webp\" alt=\"Paula Parkes From ServiceNow\" class=\"wp-image-36276\" title=\"\" srcset=\"https:\/\/ciente.io\/wp-content\/uploads\/2024\/12\/image-8-1-scaled.webp 1366w, https:\/\/ciente.io\/wp-content\/uploads\/2024\/12\/image-8-1-200x300.webp 200w, https:\/\/ciente.io\/wp-content\/uploads\/2024\/12\/image-8-1-683x1024.webp 683w, https:\/\/ciente.io\/wp-content\/uploads\/2024\/12\/image-8-1-768x1152.webp 768w, https:\/\/ciente.io\/wp-content\/uploads\/2024\/12\/image-8-1-1024x1536.webp 1024w\" sizes=\"auto, (max-width: 1366px) 100vw, 1366px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"has-text-align-left author-desi\" style=\"font-size:18px\"><em><strong>Paula Parkes<\/strong><\/em><br><span>Vice President Marketing, Asia Pacific &amp; Japan, ServiceNow<\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>Paula Parkes is the Vice President of Marketing for ServiceNow\u2019s Asia Pacific region. With over 25 years\u2019 global marketing leadership experience working with rapidly growing technology companies, and has a reputation for building businesses, leading transformation change and elevating brand perception whilst driving business impact. Paula\u2019s passion for purpose beyond profit has seen her serve on the board of the International Advertising Association (IAA) with the Australia chapter, providing guidance and counsel on global industry standards.<\/p>\n\n\n\n<p><br><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Owing to economic and political disequilibrium and a pandemic that went out of hand, modern consumers have a hard time comprehending who to turn to for credible information. The currency of business lies in the relationships and connections we cultivate. As brand builders, the onus is on us to honor human connection- said Paula Parkes &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/ciente.io\/podcasts\/techtalk-by-ciente-with-paula-parkes-from-servicenow-ep-44\/\" class=\"more-link\">Read More <span class=\"screen-reader-text\"> &#8220;Techtalk by Ciente with Paula Parkes from ServiceNow : EP-44&#8221;<\/span><\/a><\/p>\n","protected":false},"author":16,"featured_media":31765,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"categories":[162],"tags":[],"class_list":["post-31763","podcasts","type-podcasts","status-publish","has-post-thumbnail","hentry","category-podcasts"],"acf":[],"_links":{"self":[{"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/podcasts\/31763","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/podcasts"}],"about":[{"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/types\/podcasts"}],"author":[{"embeddable":true,"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/comments?post=31763"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/media\/31765"}],"wp:attachment":[{"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/media?parent=31763"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/categories?post=31763"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/tags?post=31763"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}