{"id":33987,"date":"2025-02-26T12:50:31","date_gmt":"2025-02-26T12:50:31","guid":{"rendered":"https:\/\/ciente.io\/?post_type=podcasts&#038;p=33987"},"modified":"2025-04-30T14:22:43","modified_gmt":"2025-04-30T14:22:43","slug":"techtalk-by-ciente-with-madelyne-oliver-from-abm-cloudflare-ep-49","status":"publish","type":"podcasts","link":"https:\/\/ciente.io\/podcasts\/techtalk-by-ciente-with-madelyne-oliver-from-abm-cloudflare-ep-49\/","title":{"rendered":"Techtalk by Ciente with Madelyne Oliver from ABM &#8211; Cloudflare : EP-49"},"content":{"rendered":"\r\n<p><iframe loading=\"lazy\" src=\"https:\/\/creators.spotify.com\/pod\/show\/suruchi-bhargava\/embed\/episodes\/Techtalk-by-Ciente-Ep--49-e2vdff5\/a-abq6euo\" width=\"400px\" height=\"102px\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\r\n\r\n\r\n\r\n<p><strong>&#8220;Doing what you\u2019ve always done won\u2019t move the needle forward.&#8221;<\/strong><\/p>\r\n\r\n\r\n\r\n<p>In today\u2019s data-driven world, precision matters. Success isn\u2019t just about generating leads\u2014it\u2019s about refining account selection, integrating intent signals, and ensuring sales-marketing alignment. A unified Martech stack, clean data, and predictive analytics aren\u2019t just buzzwords\u2014they\u2019re the foundation of scalable revenue growth.<\/p>\r\n\r\n\r\n\r\n<p>In this episode of Tech Talk by Ciente- Madelyne Oliver (Senior Marketing Operations Manager, ABM &#8211; Cloudflare) and Suruchi Bhargava (CMO, Ciente) unpack the frameworks that drive smarter targeting, seamless handoffs, and sustainable growth.<\/p>\r\n\r\n\r\n\r\n<p>If you&#8217;re in marketing ops, ABM, or revenue leadership, this one&#8217;s for you!<\/p>\r\n\r\n\r\n\r\n<p><strong>About the Guest:<\/strong><\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis: 33.33%;\">\r\n<div class=\"author-description\" style=\"font-family: Arial, sans-serif; max-width: 600px; margin: 0 auto; text-align: left;\"><!-- Author Image (400x400) --> <img decoding=\"async\" style=\"width: 220px; height: 300px; object-fit: cover; margin-bottom: 15px;\" src=\"https:\/\/ciente.io\/wp-content\/uploads\/2025\/02\/Avatarprofile.jpg\" alt=\"Madelyne Oliver\" title=\"\"> <!-- Author Bio -->\r\n<p class=\"has-text-align-left author-desi\" style=\"font-size: 18px;\"><em><strong>Madelyne Oliver<\/strong><\/em><br \/>Senior Operations Manager, ABM &#8211; Cloudflare<br \/><a style=\"text-decoration: none; color: #0077b5;\" href=\"https:\/\/www.linkedin.com\/in\/madelyneoliver\" target=\"_blank\" rel=\"noopener nofollow\">LinkedIn<\/a> |<\/p>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis: 66.66%;\">\r\n<div class=\"author-description\" style=\"font-family: Arial, sans-serif; max-width: 600px; margin: 0 auto; text-align: left;\"><!-- Author Bio -->\r\n<p style=\"font-size: 18px; color: #808285; line-height: 1.6; margin: 15px 0;\">Madelyne Oliver is a dynamic Senior Operations Manager specializing in Account-Based Marketing (ABM) strategy and implementation. With a tenure of 11 months at Cloudflare and 8+ years working in marketing technology, she is instrumental in scaling operations by developing a Marketing Operations (MOPs) roadmap aligned with company and team goals. Her expertise includes automation, managing, and implementing the Demandbase ABX platform, collaborating with Global ABM teams to establish a Center of Excellence (COE) for ABM, and driving Sales &amp; Marketing enablement to enhance Demandbase adoption. She is also passionate about leading teams, mentoring others in MarTech, ABM, Sales, and public speaking.<\/p>\r\n<p style=\"font-size: 18px; color: #808285; line-height: 1.6; margin: 15px 0;\">Beyond her professional achievements, Madelyne is a toddler girl mom, an exhibiting gallery artist, and a two-time published children&#8217;s book illustrator. She is based in central Texas, close to Austin.<\/p>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Doing what you\u2019ve always done won\u2019t move the needle forward.&#8221; In today\u2019s data-driven world, precision matters. Success isn\u2019t just about generating leads\u2014it\u2019s about refining account selection, integrating intent signals, and ensuring sales-marketing alignment. A unified Martech stack, clean data, and predictive analytics aren\u2019t just buzzwords\u2014they\u2019re the foundation of scalable revenue growth. In this episode of &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/ciente.io\/podcasts\/techtalk-by-ciente-with-madelyne-oliver-from-abm-cloudflare-ep-49\/\" class=\"more-link\">Read More <span class=\"screen-reader-text\"> &#8220;Techtalk by Ciente with Madelyne Oliver from ABM &#8211; Cloudflare : EP-49&#8221;<\/span><\/a><\/p>\n","protected":false},"author":16,"featured_media":33989,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"categories":[162],"tags":[],"class_list":["post-33987","podcasts","type-podcasts","status-publish","has-post-thumbnail","hentry","category-podcasts"],"acf":[],"_links":{"self":[{"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/podcasts\/33987","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/podcasts"}],"about":[{"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/types\/podcasts"}],"author":[{"embeddable":true,"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/comments?post=33987"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/media\/33989"}],"wp:attachment":[{"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/media?parent=33987"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/categories?post=33987"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/tags?post=33987"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}