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Lidia Lal is a senior marketing & communications practitioner who has held senior marketing management roles with some of the world\u2019s leading technology brands including Blackbaud, Experian, Hewlett Packard Enterprise Services, Rightnow Technologies, SAS, Oracle and Westcon Group. She also ran her own marketing consultancy for over 10 years servicing small to medium businesses.<\/p>\r\n
A senior marketing and communications leader with over 25 years of experience, her broad expertise spans across both B2B, B2B2C areas and she has successfully led marketing teams across a diverse range of marketing disciplines including brand management, value proposition development, account based marketing, new product launches and go to market strategies, integrated marketing campaigns, demand generation, executive level engagement programs, online and digital marketing, media, PR & corporate communications, reseller and channel marketing programs, event management and small to medium business marketing.<\/p>\r\n
Lidia Lal holds a Bachelor of Arts (Political Science\/Linguistics) from Macquarie University, a Bachelor of Business (Marketing) from Charles Sturt University and Master of Art degree in Professional Communication (PR\/Journalism) from Deakin University. In 2015 she undertook onsite studies at Stanford University completing the Strategic Marketing Management course. In 2025 she completed a course in Digital Marketing Strategies: Data, AI, Automation & Analytics from the Northwestern University\u2019s Kellogg School of Management.<\/p>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"
Not all interactions signal real buying intent. But when marketers connect all the dots from multiple data sources, the true power of intent data comes to life. In this 50th episode of TechTalk, Suruchi Bhargava (CMO, Ciente) sits down with Lidia Lal, a global marketing powerhouse with experience at SAP, Oracle, and Hewlett-Packard. Together, they … <\/p>\n
Read More “Techtalk by Ciente with Lidia Lal from SAP : EP-50”<\/span><\/a><\/p>\n","protected":false},"author":16,"featured_media":34439,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"categories":[162],"tags":[],"class_list":["post-34437","podcasts","type-podcasts","status-publish","has-post-thumbnail","hentry","category-podcasts"],"acf":[],"_links":{"self":[{"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/podcasts\/34437","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/podcasts"}],"about":[{"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/types\/podcasts"}],"author":[{"embeddable":true,"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/comments?post=34437"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/media\/34439"}],"wp:attachment":[{"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/media?parent=34437"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/categories?post=34437"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/tags?post=34437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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