{"id":35731,"date":"2025-03-26T13:56:24","date_gmt":"2025-03-26T13:56:24","guid":{"rendered":"https:\/\/ciente.io\/?post_type=infographic&#038;p=35731"},"modified":"2025-04-22T13:37:56","modified_gmt":"2025-04-22T13:37:56","slug":"fundamentals-of-developing-a-lead-scoring-model","status":"publish","type":"infographic","link":"https:\/\/ciente.io\/infographic\/fundamentals-of-developing-a-lead-scoring-model\/","title":{"rendered":"Fundamentals of Developing a Lead Scoring Model"},"content":{"rendered":"\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-style-zoooom\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" data-id=\"35733\" src=\"https:\/\/ciente.io\/wp-content\/uploads\/2025\/03\/Fundamentals-of-Developing-a-Lead-Scoring-Model-new.webp\" alt=\"\" class=\"wp-image-35733\" title=\"\" srcset=\"https:\/\/ciente.io\/wp-content\/uploads\/2025\/03\/Fundamentals-of-Developing-a-Lead-Scoring-Model-new.webp 1920w, https:\/\/ciente.io\/wp-content\/uploads\/2025\/03\/Fundamentals-of-Developing-a-Lead-Scoring-Model-new-300x169.webp 300w, https:\/\/ciente.io\/wp-content\/uploads\/2025\/03\/Fundamentals-of-Developing-a-Lead-Scoring-Model-new-1024x576.webp 1024w, https:\/\/ciente.io\/wp-content\/uploads\/2025\/03\/Fundamentals-of-Developing-a-Lead-Scoring-Model-new-768x432.webp 768w, https:\/\/ciente.io\/wp-content\/uploads\/2025\/03\/Fundamentals-of-Developing-a-Lead-Scoring-Model-new-1536x864.webp 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>For effective lead scoring, the focus shouldn&#8217;t be merely on data.<\/p>\n\n\n\n<p>Data sure is a goldmine, but for scoring accuracy and efficiency, it just isn&#8217;t enough. Even the predictive lead scoring best practices aren&#8217;t just about setting up a machine and letting it do its job.<\/p>\n\n\n\n<p>The process requires much more than this &#8211; keeping the fundamentals in mind.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For effective lead scoring, the focus shouldn&#8217;t be merely on data. Data sure is a goldmine, but for scoring accuracy and efficiency, it just isn&#8217;t enough. Even the predictive lead scoring best practices aren&#8217;t just about setting up a machine and letting it do its job. The process requires much more than this &#8211; keeping &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/ciente.io\/infographic\/fundamentals-of-developing-a-lead-scoring-model\/\" class=\"more-link\">Read More <span class=\"screen-reader-text\"> &#8220;Fundamentals of Developing a Lead Scoring Model&#8221;<\/span><\/a><\/p>\n","protected":false},"author":16,"featured_media":35732,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-35731","infographic","type-infographic","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/infographic\/35731","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/infographic"}],"about":[{"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/types\/infographic"}],"author":[{"embeddable":true,"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/comments?post=35731"}],"version-history":[{"count":2,"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/infographic\/35731\/revisions"}],"predecessor-version":[{"id":36240,"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/infographic\/35731\/revisions\/36240"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/media\/35732"}],"wp:attachment":[{"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/media?parent=35731"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/categories?post=35731"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/tags?post=35731"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}