{"id":37496,"date":"2025-04-30T15:11:35","date_gmt":"2025-04-30T15:11:35","guid":{"rendered":"https:\/\/ciente.io\/?post_type=podcasts&#038;p=37496"},"modified":"2025-04-30T15:26:55","modified_gmt":"2025-04-30T15:26:55","slug":"techtalk-by-ciente-with-lyn-kwek-from-aci-ep-52","status":"publish","type":"podcasts","link":"https:\/\/ciente.io\/podcasts\/techtalk-by-ciente-with-lyn-kwek-from-aci-ep-52\/","title":{"rendered":"Techtalk by Ciente with Lyn Kwek from ACI: EP-52"},"content":{"rendered":"\n<iframe loading=\"lazy\" src=\"https:\/\/creators.spotify.com\/pod\/show\/suruchi-bhargava\/embed\/episodes\/Techtalk-by-Ciente-Ep--52-e326tod\/a-abtpktc\" height=\"102px\" width=\"400px\" frameborder=\"0\" scrolling=\"no\"><\/iframe>\n\n\n\n<p>Even the best business strategies fall flat without the right story- and the right storytellers. In this episode of TechTalk, Ciente\u2019s CMO and host&nbsp;<strong>Suruchi&nbsp;<\/strong>unearths why communication gaps occur and how strategy becomes meaningful only when it\u2019s clearly understood.<\/p>\n\n\n\n<p>Joined by&nbsp;<strong>Lyn Kwek<\/strong>, Director of Communications &amp; Corporate Affairs at ACI, they discuss how comms teams can unify internal voices, navigate APAC\u2019s regional complexities, and focus on what truly matters\u2014impact, not just impressions.<\/p>\n\n\n\n<p>From debunking PR myths to humanizing messaging, this episode explores what modern comms need most: connection, clarity, and purpose. As Lyn puts it, &#8216;Communications isn\u2019t just about announcements\u2014it\u2019s about ongoing engagement, trust, and telling stories that matter.&#8217;<\/p>\n\n\n\n<p>Tune in for bold thinking, no spin, and leadership you\u2019ll actually learn from.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">About the Guest:<\/h4>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"514\" height=\"720\" src=\"https:\/\/ciente.io\/wp-content\/uploads\/2025\/04\/1745932684419-1.webp\" alt=\"\" class=\"wp-image-37497\" title=\"\" srcset=\"https:\/\/ciente.io\/wp-content\/uploads\/2025\/04\/1745932684419-1.webp 514w, https:\/\/ciente.io\/wp-content\/uploads\/2025\/04\/1745932684419-1-214x300.webp 214w\" sizes=\"auto, (max-width: 514px) 100vw, 514px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-left author-desi\" style=\"font-size:18px\"><em><strong>Lyn Kwek<\/strong><\/em><br><span>Director of Communications &#038; Corporate Affairs at ACI<\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>The story of my career is about moving from tactical execution to strategic engagement.<\/p>\n\n\n\n<p>I started in technology sales, where I orchestrated multi-million dollar software and services deals across strategic accounts. My sales experience equips me with profound business acumen, honing my ability to foster strategic relationships and navigate complex decision-making processes.<\/p>\n\n\n\n<p>After my MBA, I transitioned into marketing, focusing on demand generation through impactful and measurable campaigns. In pursuit of deeper strategic engagement through storytelling and a communication-centric approach, I pivoted to Communications and Corporate Affairs, focusing on bolstering brand awareness and the company&#8217;s reputation among key stakeholders, including media, industry analysts, policymakers, and partners.<\/p>\n\n\n\n<p>From commercial sales to demand generation and content to strategic communications, my career journey underscores the intentional synergy from execution to strategy, contributing to a well-rounded perspective to fuel success.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Even the best business strategies fall flat without the right story- and the right storytellers. In this episode of TechTalk, Ciente\u2019s CMO and host&nbsp;Suruchi&nbsp;unearths why communication gaps occur and how strategy becomes meaningful only when it\u2019s clearly understood. Joined by&nbsp;Lyn Kwek, Director of Communications &amp; Corporate Affairs at ACI, they discuss how comms teams can &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/ciente.io\/podcasts\/techtalk-by-ciente-with-lyn-kwek-from-aci-ep-52\/\" class=\"more-link\">Read More <span class=\"screen-reader-text\"> &#8220;Techtalk by Ciente with Lyn Kwek from ACI: EP-52&#8221;<\/span><\/a><\/p>\n","protected":false},"author":16,"featured_media":37498,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"categories":[162],"tags":[],"class_list":["post-37496","podcasts","type-podcasts","status-publish","has-post-thumbnail","hentry","category-podcasts"],"acf":[],"_links":{"self":[{"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/podcasts\/37496","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/podcasts"}],"about":[{"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/types\/podcasts"}],"author":[{"embeddable":true,"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/comments?post=37496"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/media\/37498"}],"wp:attachment":[{"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/media?parent=37496"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/categories?post=37496"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/tags?post=37496"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}