{"id":38012,"date":"2025-05-08T13:03:41","date_gmt":"2025-05-08T13:03:41","guid":{"rendered":"https:\/\/ciente.io\/?post_type=podcasts&#038;p=38012"},"modified":"2025-05-08T13:03:46","modified_gmt":"2025-05-08T13:03:46","slug":"techtalk-by-ciente-with-mihaela-gogota-from-uipath-ep-53","status":"publish","type":"podcasts","link":"https:\/\/ciente.io\/podcasts\/techtalk-by-ciente-with-mihaela-gogota-from-uipath-ep-53\/","title":{"rendered":"Techtalk by Ciente with Mihaela Gogota from UiPath: EP-53"},"content":{"rendered":"\n<iframe loading=\"lazy\" src=\"https:\/\/creators.spotify.com\/pod\/show\/suruchi-bhargava\/embed\/episodes\/Techtalk-by-Ciente-Ep--53-e32iert\/a-abu94u1\" height=\"102px\" width=\"400px\" frameborder=\"0\" scrolling=\"no\"><\/iframe>\n\n\n\n<p>The future of marketing belongs to brands that act like gardeners, not Pac-Man\u2014nurturing trust, not just gobbling leads.<\/p>\n\n\n\n<p>In this episode of&nbsp;<em>TechTalk by Ciente<\/em>, host Suruchi Bhargava (CMO, Ciente) leads a compelling conversation with Mihaela Gogota, Director of Global Demand Generation at UiPath -exploring how marketers can humanize automation, use AI with intention, and measure what truly matters\u2014trust, lifetime value, and customer journeys that feel personal.<\/p>\n\n\n\n<p>They dive into topics like marketing automation that&nbsp;<em>feels human<\/em>, using AI as a tool rather than a compass, and designing campaigns that serve business KPIs without losing the human connection.&nbsp;<\/p>\n\n\n\n<p>Expect honest reflections, practical frameworks, and a shared vision for marketing that builds trust, not just clicks. Stream now!<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">About the Guest:<\/h4>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/ciente.io\/wp-content\/uploads\/2025\/05\/1721727665003.webp\" alt=\"\" class=\"wp-image-38013\" title=\"\" srcset=\"https:\/\/ciente.io\/wp-content\/uploads\/2025\/05\/1721727665003.webp 800w, https:\/\/ciente.io\/wp-content\/uploads\/2025\/05\/1721727665003-300x300.webp 300w, https:\/\/ciente.io\/wp-content\/uploads\/2025\/05\/1721727665003-150x150.webp 150w, https:\/\/ciente.io\/wp-content\/uploads\/2025\/05\/1721727665003-768x768.webp 768w, https:\/\/ciente.io\/wp-content\/uploads\/2025\/05\/1721727665003-600x600.webp 600w, https:\/\/ciente.io\/wp-content\/uploads\/2025\/05\/1721727665003-400x400.webp 400w, https:\/\/ciente.io\/wp-content\/uploads\/2025\/05\/1721727665003-100x100.webp 100w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-left author-desi\" style=\"font-size:18px\"><em><strong>Mihaela Gogota<\/strong><\/em><br><span>Director of Global Demand Generation at UiPath <\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>Mihaela Gogota is an experienced B2B marketer with a strong track record of building and scaling marketing programs in global tech companies.<\/p>\n\n\n\n<p>With over 10 years of experience\u2014most recently at UiPath\u2014she\u2019s led strategic initiatives that have driven measurable growth, improved operational efficiency, and strengthened marketing impact across regions. She\u2019s known for her ability to bridge the gap between data and creativity. From implementing complex marketing automation workflows to developing integrated campaigns and managing global localization efforts, Mihaela brings technical know-how and a practical, collaborative mindset to every challenge.<\/p>\n\n\n\n<p>Originally from Romania and now based in Spain, she brings a global perspective to her work and communicates fluently in English, Spanish, and Romanian. Colleagues describe her as thoughtful, reliable, and always willing to share knowledge\u2014qualities that have made her not only a team player but also a mentor to others.<\/p>\n\n\n\n<p>Mihaela is continuously investing in her growth, with recent learning focused on leadership, communication, and the evolving role of AI in marketing. She thrives in environments where curiosity is encouraged, people are empowered, and marketing is used as a real driver of business success.&#8221;<\/p>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The future of marketing belongs to brands that act like gardeners, not Pac-Man\u2014nurturing trust, not just gobbling leads. In this episode of&nbsp;TechTalk by Ciente, host Suruchi Bhargava (CMO, Ciente) leads a compelling conversation with Mihaela Gogota, Director of Global Demand Generation at UiPath -exploring how marketers can humanize automation, use AI with intention, and measure &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/ciente.io\/podcasts\/techtalk-by-ciente-with-mihaela-gogota-from-uipath-ep-53\/\" class=\"more-link\">Read More <span class=\"screen-reader-text\"> &#8220;Techtalk by Ciente with Mihaela Gogota from UiPath: EP-53&#8221;<\/span><\/a><\/p>\n","protected":false},"author":16,"featured_media":38014,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"categories":[162],"tags":[],"class_list":["post-38012","podcasts","type-podcasts","status-publish","has-post-thumbnail","hentry","category-podcasts"],"acf":[],"_links":{"self":[{"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/podcasts\/38012","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/podcasts"}],"about":[{"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/types\/podcasts"}],"author":[{"embeddable":true,"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/comments?post=38012"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/media\/38014"}],"wp:attachment":[{"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/media?parent=38012"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/categories?post=38012"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ciente.io\/wp-json\/wp\/v2\/tags?post=38012"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}